Our Seller Marketing Plans & Fee Schedules
Last year in Montgomery County, Maryland, only 64.7% of the homes that were listed for sale eventually sold. Average time on the market soared, and frustrated sellers withdrew their listings hoping to re-list in the spring, "when the market would be better". Perhaps not the best strategy, but that's exactly what over 35% of the sellers decided to do.
The days of just entering your home in the MLS system and expecting an easy sale are over.
What do you need to do to sell your home in today's market?
In today's market, properly marketing your home and selling it for it's full potential value, is a very detailed carefully managed multi level process.
When you contact Ann Joliet, she will thoroughly research the local market activity, identify your most likely target market, determine your buyer's psychological profile, and then methodically structure a creative advertising campaign that will capture the attention of your targeted prospects. She understands what your buyer needs, wants, can and will pay for. She also knows how your buyer shops!
Ann won't take short cuts that compromise your home's value!
Here is a detailed list of services that Ann includes with every one of her listings. Click on each of the following categories for details.
Sometimes just finding the right contractor is one of the most challenging hurdles to getting your home ready for sale. Ann has a list of recommended contractors, that will help speed up your progress and SAVE $$$.
«Process listing paperwork, and verify completion of all current legally required forms.
provide an Electronic Lockbox for showing access- Lockbox records entry
times, entry dates, name of agent, name of broker and phone
number. All key box activity is recorded online and monitored.
will also install an
Outdoor Brochure Box and provide extra outdoor
«We send "New Listing" email notifications to individual agents at targeted area offices. Email includes photo and quick link to virtual tour and open house schedule. You will receive a email copy as well.
Houses - Although we still endorse holding Open
Houses, frequency is determined on an individual basis
and level of buyer traffic. We do not insist on that
you allow us to hold an Open House. We realize that
all too often they are scheduled strictly as an
opportunity for agents to pick up leads for other
properties. We do not want to inconvenience you or
encourage unnecessary traffic from unqualified buyers, casual
"lookers" or curious neighbors.
«We immediately email or fax additional property information to inquiring selling agents upon requests.
Ann Will Handle the Contract Details and Arrange Settlement
«Co-ordinate arrangements and timing for contract presentations.
«Assess and compare strengths and weaknesses of multiple offers.
«Deliver documents for signatures by fax, email
or hand delivery as necessary.
«Co-ordinate settlement date, time and location.
Additional incentive to list your home with Ann....
has over 20 years of experience and is very skilled
at handling difficult transactions. Each case
is unique and with years of experience, problems can
be recognized early and handled properly from the
We guarantee outstanding results because we do MORE! Our goal is to nationally advertise your home in the most favorable format and artistic presentation possible.
Then, we make sure your listing is easy to find on the web.
Package - Our mission is to make sure
none of our listings ever suffer from unflattering
photographs that destroy your chance to sell your
home for every penny of it's true market value.
Photographing your home correctly is an art. It's more than proper lighting and camera lenses. We have an eye for art and a bit of genius for knowing how to show off each room. We often shoot up to 100 photos. We carefully hand pick the right shots and even touch-up photos when necessary.
|You'll notice a huge difference immediately when
you compare our photos to others.
|20 Photos Are Submitted to MLS and all photos are available for viewing within 30 minutes of the listing submission.|
|Virtual Tour is submitted at the same time as your listing so that all automated updates of new listings that are emailed will include your full photo package and virtual tour.|
From Two Different
|The "Visual Tour" Package
"Mouse on House" Tours
|Your Home's Own Multi-Page Web Site|
The most extraordinary addition to our marketing strategy is to design a complete multi-page web presentation for your individual home. Although internet MLS exposure is widespread, only limited information and photos are viewable through the participating IDX broker sites. To add rocket fuel to your marketing campaign, Ann developed individual mini-websites for each of her listings. It is the ultimate buyer presentation, designed to provide all the necessary information to make a home buying decision easy. Experience has shown that almost every single listing Ann sells was virtually "Sold" on the web. Buyer's have actually come to their first property viewing appointment with their check books in their pocket.
How Your Website Will Sell Your Home
Your full web presentation displays all of your homes finest features, detail information, list of updates, and even photos of neighborhood recreational attractions.
Best of all, every online and written advertisement we place will have a direct link to your website. Your web address will be short and easy to remember AND each link will go directly to your individual page! That's right - only one single click does it. No searching through another listing website to find the right listing, no opportunity for the buyer to get side tracked!
Each page of the presentation is loaded with photos and critical information that today's buyer is asking for. Highly descriptive details that make decision making a snap for the buyer. An organized one stop source to answer every possible question and information that NOT supplied by any source.
List of information displayed in Presentation:
See All of Ann's Listings on TV!
Watch Comcast's Home
Preview Channel. Over 600,000 subscribers
Ann's listings aired twice a day, EVERY DAY on channel 281.
Open House Advertisements aired an additional two times a day from Wednesday through Sunday! Every listing displays your web site address!
YOU CAN'T BEAT THE POWER OF TV ADVERTISING!
See Additional Marketing and Advertising Samples
Sample of Homes Database Listing
( this is sent out to hundreds of buyers who have registered for automated updates on thousands of websites)
Sample of New Listing Announcement Sent to Area
This targeted email announcement is sent hundreds of local realtors that are located in offices closest to your home. We especially target top producing agents. We also send this as a pre-listing announcement to the 80 agents that work at Re/Max Realty Centre.
Washington Post Advertising
Your home and open houses will be advertised in
the Washington Post Online, where prospects and relocation firms from
all over the country can see your ad and link directly to your
individual web page. Ads include multiple photos, floor plans when
available, open house schedules, property details, maps and directions
and a LINK TO YOUR PERSONAL WEB PAGE!
Advertised On Ann's Custom Web Site:
Ann has maintained top 10 rankings on Google, Yahoo, MSN, AOL and all the biggest search engines for over 6 years. When we place your house photo on our home page, you can be sure to receive even more coverage than we already promise. Your house photo will be listed on our index and home page, with a link directly to your web presentation.
Attention And An Affordable
6% of Sales Price for Properties priced under
More Reasons to list your
Experience, Background, Extensive